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Debit Card Processing - All Major Networks

Accepting Debit Cards

More and more people are discovering the convenience of debit cards. But what exactly is a debit card? A debit card is one of many millions of cards in the U.S. that can be used at ATMs to withdraw cash, make purchases, deposits or perform other banking functions.

The use of debit card payments has expanded rapidly over the past few years. For many, debit cards have become the payment option of choice. If you currently accept checks or credit cards, you can benefit from adding debit card processing to your regular credit card processing services.

Better than a Check

When your customers use debit cards, they are in effect using "electronic checks" to access their checking accounts. More importantly, they can make purchases like cash, as it is withdrawn directly out of their checking account. Although a debit card acts just like cash, it is far more secure than cash which when lost cannot be replaced. Using a debit card does not limit the customer to what is in their pocket. This greatly benefits impulse buying and expanding an existing purchase while not building credit card debt that the consumer wishes to avoid. Finally, since there are no checks to write, it speeds the checkout lines and reduces the merchant's risk as a debit card carries little or no risk whereas a check can be NSF or fraud.

Accept Debit Cards and Save!

Accepting debit transactions, as a merchant is lower cost than credit card or check processing. There are no check handling costs, nor any network interchange to pay. Debit cards are a highly secure payment mechanism, as well. Debit cards combine the freedom of an ATM card with the ability to make payments from a checking account. Sunrise Business Services works to ensure that your acceptance of PIN-based ATM/debit cards is every bit as easy as that of credit cards. They are usually processed on the same terminal as the credit card transactions.

Debit card processing allows your customers to:

  • Deduct payment from their checking account without writing a check
  • Transfer money from their checking account to the merchant's checking account, usually the next business day
  • Receive cash back at the point-of-sale for enhanced customer service

Debit card processing affords you an attractive transaction fee that in many cases is less than the fees for credit card transactions.

Equipment

Equipment requirements for PIN-based ATM/debit cards include a PIN pad in addition to point-of-sale equipment. All necessary equipment is available through Sunrise Business Services.

Sunrise Business Services offers comprehensive PIN-based, PIN-less and signature-based debit card processing so your customers can use their bank ATM cards and check cards to pay for goods and services. Expand your payment acceptance options with simple start-up, single file submission and seamless operation-just like credit card acceptance.

Sunrise Business Services offers access to most debit networks nationwide. To find out more information about what networks are available in your area, or to sign up for this service, contact Sunrise Business Services.






Sunrise Small Business Resource Center
35 West Main St., Suite 3
Smithtown, NY 11787
Phone: 631.366.0504
Toll-free: 1.877.366.0504
Fax: 631.366.1301

Sunrise Business Services is a registered ISO/MSP of Wells Fargo Bank, N.A..
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