Privacy Policy | Sunrise

Last updated: September 2026

This Privacy Policy describes the commitment of Sunrise Business Services, Inc. ("Sunrise") to the privacy of visitors to the Sunrise website located at www.sunrisebusiness.com and of its customers ("Merchants"). Except as required by law or as otherwise provided herein, Sunrise will take commercially reasonable steps to ensure your right to privacy. Sunrise is committed to developing long-lasting relationships that are built on trust and would never intentionally violate that trust.

Who We Are

Sunrise provides merchant services, including POS systems, terminals, gateways, and related products and services, to businesses, nonprofit organizations, and others. Sunrise is able to provide a variety and range of products and services to help businesses with their technological needs. To learn more about Sunrise, visit www.sunrisebusiness.com.

Information We Collect

Merchant Information
Merchants are asked to provide certain business information when they sign up for Sunrise services, including name, postal address, email address, telephone number, TIN, and officer Social Security number. Merchants may also be asked to complete an online form that collects information about demographics, product usage, and preferences, along with other information that will help us improve our products and services.

Collection by Linked Websites
Sunrise may provide links to some third-party websites as a convenience. Please exercise care when visiting linked websites. The linked websites have separate and independent privacy statements, notices, and terms of use, which we recommend you read carefully.

When you visit or make purchases through these third-party sites, you may be asked to provide personal information, such as your name, address, email address, phone number, and credit or debit card information. Please note that in such cases, you are providing information to a third party, and Sunrise has no control over that third party's use of any information you provide. Therefore, Sunrise has no responsibility or liability for the manner in which the third party that operates a linked website may collect, use, disclose, secure, or otherwise treat your personal information.

Except as provided herein, Sunrise will not provide any of your personal information to any third parties without your consent.

Use of Information

Sunrise uses the information it collects primarily to provide a merchant account for credit and debit card processing.

Merchant Contact and Account Information
The information collected from Merchants is used to manage each Merchant's account (such as for billing and account management purposes) and to promote other products or services that Sunrise believes may be of interest to its Merchants.

Sunrise may also generate non-identifying and aggregate profiles from information that Merchants provide during registration (such as the total number of Merchants in a given category, but not their names). Sunrise may in certain instances use this aggregated and non-identifying information to promote advertisements that appear on Sunrise's website and in connection with its services. Any such aggregated and non-identifying information that Sunrise collects, and any analysis of such information that it produces, is proprietary information of Sunrise.

Responses to Email Inquiries
When Merchants send email inquiries to Sunrise, the return email address (and other personal information provided in the inquiry) is used to answer the inquiry.

Customer Surveys
Sunrise may use the contact information provided in customer surveys to follow up on survey answers. Sunrise may also contact you to highlight changes Sunrise makes in response to your feedback.

Sharing of Information

With the exception of First Data, Inc. and trusted business partners who work with or on behalf of Sunrise and are subject to specific confidentiality agreements, Sunrise will not provide or sell your business information to any third party and will keep all Merchant information confidential, subject to the following.

Legal Reasons
Sunrise may access, preserve, and share Merchant information with companies, organizations, governmental entities, or individuals outside of Sunrise if we believe, in good faith, that the law requires us to do so. This may include, but is not limited to, responding to subpoenas, court orders, or other legal processes (such as law enforcement requests).

Sunrise may also access, preserve, and share Merchant information as necessary to:
- Establish or exercise Sunrise's legal rights, or defend against any legal claim, including threatened claims involving Sunrise based on the anonymity of a domain name
- Investigate, prevent, or take action regarding suspected fraud or other illegal activities
- Prevent death or serious physical harm to any person
- Investigate violations of Sunrise's Terms of Service

Your Options

Public Forums
Please remember that any information you disclose or post in forums or other public areas of Sunrise's website or the internet becomes public information. You should exercise caution when deciding to disclose personal information in these public areas.

To request removal of your personal information from Sunrise community forums or testimonials, contact Sunrise at info@sunrisebusiness.com. In some cases, Sunrise may not be able to remove your personal information, in which case Sunrise will let you know why it is unable to do so.

Data Security

When a Merchant orders from Sunrise, data transmissions comply with all PCI industry standards for encrypting all information, including name, address, and credit card numbers.

Revisions to This Policy

Sunrise reserves the right to revise, amend, or modify this Privacy Policy at any time and in any manner. However, if Sunrise plans to materially change how it uses previously collected personal information, Sunrise will provide you with advance notice before the change becomes effective and an opportunity to opt out of such differing uses. Sunrise encourages you to periodically review this page for the latest information on its privacy practices.

If you have any questions about this Privacy Policy or the practices described herein, please contact us:

Sunrise Business Services, Inc.
1556 Ocean Ave, Suite 10
Bohemia, NY 11716

Phone: 631-244-8500

Email: info@sunrisebusiness.com